VF IMAGEWEAR, INC. WEBSITE PRIVACY POLICY

Last Modified Date: December 3, 2014

VF Imagewear, Inc. (referred to herein as “VF Imagewear”, “we”, “us”, “our” and “ours”) recognizes that visitors, users, and others (“you”), who access RedKap.com (the “Website”), our mobile applications or interact with us in other ways care how information about you is collected, used and shared. This Privacy Policy describes the types of information we may collect from you or that you may provide to us and our practices for collecting, using, maintaining, protecting and disclosing that information. We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy. Please also review our Terms of Use, which also govern your use of this Website. Capitalized terms that are not defined in this Privacy Policy have the meanings given them in our Terms of Use.

PRIVACY POLICY

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THIS WEBSITE. YOU UNDERSTAND THAT BY USING THE WEBSITE, MOBILE APPLICATIONS OR PROVIDING INFORMATION TO US IN OTHER WAYS, YOU CONSENT TO THE COLLECTION, USE AND DISCLOSURE OF YOUR PERSONALLY IDENTIFIABLE INFORMATION AND NON-PERSONALLY IDENTIFIABLE INFORMATION AS SET FORTH IN THIS PRIVACY POLICY, AND TO HAVE SUCH INFORMATION COLLECTED, USED, TRANSFERRED TO AND PROCESSED IN THE UNITED STATES. IF YOU DO NOT ACCEPT THE TERMS OF OUR PRIVACY POLICY, DO NOT USE THIS WEBSITE.

WHAT INFORMATION ABOUT ME IS COLLECTED AND STORED, AND HOW IS THAT INFORMATION USED?

Information You Provide to Us

We collect and store personally identifiable information that you provide to us through this Website or others that we operate, through our customer service representatives, at events, through mobile applications, through marketing efforts, including contests, sweepstakes and events, and through third parties, or any other way we interact with you. We are one of the VF Corporation family of brands and may also receive information about you from other brands held by VF Corporation.

When you open an account or place an order, we may request, collect and store some or all of the following types of personal information: name, billing address, shipping address, email address, telephone number, financial and payment information, such as credit card number and expiration date, order history, order status, gender, personal interests, birthday, or information about a third party you provide when we ship an order.

If you access our Website or mobile applications with your log-in credentials from a social networking site (e.g. Facebook, Pinterest, or Twitter) or if you otherwise agree to associate your account with us via a social networking site, we may receive personal information about you from such social networking site, in accordance with the terms of use and privacy policy of the social networking site. We may add this to the information we have already collected from you via other interactions.

When you download or use our mobile applications, we may receive information about your location and your mobile device. We may use this information to provide you with location-based services like local store information, search results, and other personalized content. Most mobile devices allow users to disable location services by using controls located in the device's settings menu. If you have questions about how to disable your device's location services, please contact your mobile service carrier or your device manufacturer.

You may also provide us information to be published or displayed (hereinafter, “posted”) on public areas of the Website (“User Content”), which we may use to continue to improve the products and services offered. User Content is posted on the Website and/or transmitted to others at your own risk. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share User Content. Therefore, we cannot and do not guarantee that User Content will not be viewed by unauthorized persons.

Information We Collect Automatically

We collect and store certain other non-personally identifiable information automatically whenever you interact with us, such as:

Cookies: Like many websites, we use “cookies,” which are small text files that a website sends and stores on your computer through your browser. Cookies do not contain personally identifiable information. Cookies help us to identify account holders and to optimize their shopping experience. For example, cookies also allow us to hold selections in a shopping cart when a user leaves this Website without checking out. Cookies are not used on this Website to store your account information; this information is stored securely on this Website's server. Most browsers accept cookies automatically but allow you to disable them. By disabling or otherwise rejecting cookies, you may not be able to take full advantage of all offerings on this Website. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on this Website.

Log File Information: In addition to cookies, we may also collect and use "log file information" from you. Log file information is automatically reported by your browser each time you access a web page. When you access or use the Website, our servers automatically record certain log file information. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and Uniform Resource Locators (URLs), number of clicks and how you interact with links on the Website, domain names, landing pages, pages viewed, and other such information. In addition, some of our e-mail communications to you may include a "click-through URL" linked to a particular page on the website. By clicking on one of these URLs, you will automatically enter our website and we may collect information related to the "click-through." You may avoid having this information collected by not clicking on URL links in our e-mail communications.

Google Analytics: We also use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to help analyze how visitors use this Website. Google Analytics (“GA”) uses a first-party cookie (the “GA Cookie”) to collect non-personally identifiable information automatically whenever users interact with this Website. For example, the GA Cookie collects site visitor information in an anonymous form, such as the browser and device-specific information, the IP address assigned to users on the date they visit this Website, how often they visit this site, what pages they visit when they do so, the time spent on this site and what other sites they used prior to coming to this Website. Google Analytics collects your IP address rather than your name or other identifying information. Google will not associate your IP address with any other data held by Google, and Google Analytics does not share actual IP address information with us.

We also have updated the Google Analytics code on this Website to support Google Analytics for Display Advertising, which allows us to implement the following Google Analytics features: Google Display Network (GDN) Impression Reporting, the DoubleClick Campaign Manager integration and Google Analytics Demographics and Interest Reporting. These additional Google Analytics features use a third-party DoubleClick cookie to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to your visits to this Website. We and other third-party vendors, including Google, use first-party cookies (such as the GA Cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your visits to this Website and/or other sites on the Internet.

The information generated by these cookies is transmitted to Google. Google may also transfer this information to its affiliates or other third parties where required to do so by law, or where such other trusted third parties process the information on Google’s behalf in compliance with Google’s privacy policy & principles and any other appropriate confidentiality and security measures implemented by Google. Google will use this information to help us evaluate visitors’ use of this Website, compile statistical reports on website activity and provide other services relating to website activity and internet usage. We do not and will not use Google Analytics to track or collect any personally identifiable information of visitors to this Website, and we are, in fact, prohibited from sending any personally identifiable information we have collected as described in this Privacy Policy to Google Analytics under Google Analytics terms of service. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user.

You can opt-out of the Google Analytics features that use the third-party DoubleClick cookie and/or customize your interest-based advertising settings by using Google’s Ads Settings. If you want to opt-out of Google Analytics across all websites that you use, visit the Google Analytics opt-out page and install the Google Analytics opt-out browser add-on.

Our websites currently do not have a mechanism to recognize “Do Not Track” signals, but several of the third-party companies who utilize these cookies or beacons enable you to opt out of this advertising. If you wish to opt out of receiving this third-party interest-based advertising, you may obtain more information here. Please note this does not opt you out of receiving marketing communications from us.

Information From Other Sources

We may collect information about you from third-party sources and information that is publicly available. For example, information you submit in a public forum (e.g., a blog, chat room, or social network site) can be read, collected, or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances. Another example, is that we may receive demographic information about you from a third party to make our service and marketing efforts more efficient and personalized for you.

HOW IS INFORMATION USED?

We use the personal information we collect to conduct our business, communicate with you, and provide great products, services, and experiences. We use this information to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations, to provide customer service, and to respond to your comments, questions or complaints. This information also may be used for our own marketing and internal business purposes, to facilitate and improve the online experience, and to contact you about your account, sales or special offers and new site features, unless you have affirmatively opted not to receive promotional communications in connection with this Website. We also use your information for business purposes such as security, payment processing, analytics, operations, fraud detection, reporting, making back-ups, and legal compliance.

In addition to ordering products and services through this Website, we may also offer you the opportunity to provide us with Testimonials. If you send a Testimonial to us through this Website, in addition to collecting and storing the information described above, we may print that Testimonial, or an excerpt from it, on this Website, or otherwise publish it, together only with your first name, the first letter of your last name, and partial location (city, state, and/or country). We may also the Testimonial to continue to improve the products and services offered. If you wish to update or delete your Testimonial, please contact our eBusiness Department as indicated below.

We or third-party service providers we may engage use the cookies, log file information, website activity reports, and information provided by Google Analytics to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our Website; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems reported by our users or engineers that are associated with certain IP addresses; (f) help you efficiently access your information after you sign in; and (h) track User Content and users to the extent necessary to comply as a service provider with the Digital Millennium Copyright Act.

IS INFORMATION COLLECTED FROM CHILDREN?

Pursuant to the requirements of the Children’s Online Privacy Protection Act (COPPA), we do not collect any information from anyone who we know to be under 13 years of age. Our Website, products and services are all directed to people who are at least 13 years old or older. We do not sell or ship any items ordered through this Website directly to anyone who we know to be under the age of 13. If you are under the age of 13, you should use this Website only with the involvement of a parent or guardian and should not submit any personal information to us. Visitors between the ages of 13 and 18 must obtain permission from their parents or guardians before using this Website. If we learn we have collected or received personal information from anyone under the age of 13 without parental or guardian consent, then we will delete that information. If you believe we might have any information from or about someone under the age of 13, then please contact our eBusiness Department as indicated below.

WITH WHOM DO YOU SHARE INFORMATION?

We do not sell, trade, license or otherwise transfer to outside parties any personally identifiable information that you provide to us through this Website or through our Customer Service Department, except with your consent or as described in this Privacy Policy.

We may share your personal information with other brands within the VF Corporation family of brands (including, for example, The North Face®, Vans®, Timberland®, Nautica®, Kipling®, Wrangler®, Lee®, 7 For All Mankind®, Jansport®, Reef®, Splendid®, and Ella Moss®).

We engage trusted third parties to perform services in connection with the operation of this Website, conducting our business, or servicing you so long as those parties agree to keep this information confidential. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, order fulfillment and shipping. We provide personally identifiable information to these third parties, but we authorize them to use this information only in connection with the services they perform.

We may release personally identifiable information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency, subpoena or court order; or if we determine that such release is necessary to protect the rights, property or safety of VF Imagewear or any of our respective affiliates, business partners, customers or others.

We may share non-personally identifiable information with our marketing partners, advertisers and others from time to time. Examples of such non-personally identifiable information may include the number of users who visited this Website during a specific time period or purchased a specific product through this Website. This information generally is shared in an aggregated form.

As with any business, it is possible that as our business develops, we might sell or buy other businesses or assets, including all or part of the brands owned by VF Imagewear or potentially other online retail operators, or as part of a corporate reorganization, stock sale or other change of control. In such transactions, information about customers (including personally identifiable information) often is among the transferred assets. Under such circumstances, VF Imagewear would to the extent practicable require the acquiring party to follow the practices described in this Privacy Policy.

From time to time, we may run contests, special offers, or other events or activities ("Events") on the Website together with a third party partner. If you provide information to such third parties, you give them permission to use it for the purpose of that Event and any other use that you approve. We cannot control third parties' use of your information. If you do not want your information to be collected by or shared with a third party, you can choose not to participate in these Events.

WHAT HAPPENS WHEN I LINK TO OR FROM ANOTHER WEBSITE?

This Website may contain links to websites operated by third parties to which this Privacy Policy does not apply (“Linked Websites”). Please be advised that the practices described in this Privacy Policy do not reflect the practices regarding information collection, use and disclosure of Linked Websites or the owners or operators of those Linked Websites. Your use of Linked Websites will be governed by the terms of use, privacy policies, and other terms, notices, and policies set forth on or referenced in those Linked Websites. We encourage you to be aware of when you leave this Website and to read the privacy policies of each and every website that you visit.

WHAT STEPS ARE TAKEN TO KEEP PERSONALLY IDENTIFIABLE INFORMATION SECURE?

The security of your information is important to us. We use various security measures, including Secure Socket Layer (SSL) encryption technology, to protect personal information that we collect. If you place an order through this Website, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. All supplied sensitive/credit information is transmitted via SSL encryption technology to our payment gateway provider. Such information is not stored on the Website. Unfortunately, no transmission of information over the Internet can be guaranteed to be 100% secure; and therefore, we cannot ensure or warrant the security of any information you transmit to us or guarantee that your information on the Website may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

In order to help protect personal information you provide to us, you: (i) should not share your password or account information with others, (ii) should use a secure web browser, and (iii) should change your password frequently. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact our eBusiness Department as indicated below.

In the event that personal information is compromised as a result of a breach of security, we will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

CAN I INDICATE WHETHER OR NOT I WANT TO RECEIVE PROMOTIONAL COMMUNICATIONS?

There are several ways in which you can tell us whether or not you want to receive promotional communications from us. When you set-up an account or click on the "My Account" area of this website, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to change these selections by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you. Please note that any request to be removed from such mailing lists may take up to one (1) week to become effective. Please note that removal of personal information from our database or "opting-out" will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. Even if you are removed from any such list, if you order online, we will send you an email confirming your order and may need to contact you by phone, email, or regular mail if we have questions about your order. Additionally, you may contact our eBusiness Department at the address provided below.

HOW CAN I ACCESS, CORRECT AND UPDATE PERSONAL INFORMATION?

You may access, correct and update certain personal information that you have provided to us by clicking on the "My Account" area of this website and following the instructions set forth therein or by contacting our eBusiness Department as indicated below.

We reserve the right to retain any personal information reasonably necessary to appropriately document our business activities and for archival and record retention purposes. We will store personal information for as long as reasonably necessary for the purposes described in this Privacy Policy. You may find out more details regarding this Privacy Policy by contacting us as provided below under "How Can I Contact You Regarding This Privacy Policy?"

YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code § 1798.83 Permits customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at the following address:

eBusiness Manager
VF Imagewear, Inc.
545 Marriott Drive, Suite 200
Nashville, TN 37214

NOTIFICATION PROCEDURES

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Website, as determined by us in our sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.

HOW WILL I BE INFORMED ABOUT CHANGES REGARDING THIS PRIVACY POLICY?

We reserve the right to make changes to this Website, these disclaimers, policies and other terms and conditions at any time. If we make any material changes to this Privacy Policy, we will post a notice on this Website notifying users of the changes. In some cases, we also may send an email notifying users of the changes. You should check this Website periodically to see if any recent changes to this Privacy Policy have occurred. When we change the policy in a material way, we will update the 'last modified' date at the top of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page. Nothing contained herein is intended to and does not create any contractual or other legal rights in or on behalf of any other party.

HOW CAN I CONTACT YOU REGARDING THIS PRIVACY POLICY?

If you have any questions or concerns regarding your privacy or this Privacy Policy, contact us at:

eBusiness Manager
VF Imagewear, Inc.
545 Marriott Drive, Suite 200
Nashville, TN 37214
Tel: 615.565.5000

WHAT IF I AM AN INTERNATIONAL USER?

Our digital operations are conducted, in whole or in part, in the United States. Regardless of where you live, you consent to have your personal data transferred, processed, and stored in the United States, and allow us to use and collect your personal information in accordance with this Privacy Policy.